Potato Review

We’re listening We’ve listened to you, our levy payers, and recognise the importance for change. In the government-led Request for Views, you told us there’s a need for the statutory levy. In return, we must deliver better value for money, focus on what makes a positive difference to your business and help grow British agriculture and horticulture. Time for change The industry is about to undergo significant change, driven by a new direction in trade and agriculture policies, as well as shifting consumer demands. Your business will need to compete with the best in the world by drawing on the latest insight to improve farm performance, grow market opportunities and meet environmental goals. To better serve you, AHDB will reform. We’re committed to ensuring our services better meet your needs. To track our progress and find out more, please visit ahdb.org.uk/commitments Our commitment to levy payers Nicholas Saphir AHDB Chair Our five commitments to you You said: We want a greater say on how the levy is invested and better value for money. 1 1 AHDB will seek your views on a new strategy this autumn and communicate regularly on how your levy has been spent and the benefits. You said: We want a vote on whether the levy should continue. 2 2 We will hold a regular ballot on the future of the levy. You said: Review how the levy is calculated and collected for horticulture and potato growers. 3 3 We are working with growers and the supply chain to design a modern levy system. You said: Structure AHDB around the key themes of market development and improving farm performance. 4 4 We will focus on farm performance and market development at home and overseas, driven by independent evidence. You said: We want a governance structure that is more representative and transparent. 7 5 We are currently reviewing our board and committee set-up, with recommendations due by the end of the year. Advertorial