Potato Review

Shropshire potato grower Nick Taylor realises huge efficiencies with Crop4Sight • Crop management decisions made easier • Improved information throughout the potato cycle • Reduced management time • Less yield digs needed • Increased customer confidence • Improved marketable yield Nick Taylor is growing 40 hectares of salad potatoes and 130 hectares of main crop potatoes. This represents a significant step up in crop size compared to previous years, but while almost doubling the land he manages for potatoes, he has made time efficiency savings of more that 25 per cent thanks to Crop4Sight. Mr Taylor said: “Crop4Sight is a fantastic management tool that enables us to be far more informed about our crops than ever before. The app is capable of taking account of the different variables at play and providing a detailed picture of the crop at all points of development”. “Before using it, in the most intensive part of the growing cycle we would carry out yield digs of five samples once a week to assess growth curve and size distribution. Now, we only need to do this once or twice between planting the crop and burndown as all the information is provided by the app”. “If the variables change, the app takes account of that, enabling us to take the necessary steps earlier to manage the bell curve of growth to achieve the maximum saleable yield.” Mr Taylor added that the app was playing a significant role in grower/customer relations. “For customers, the graphical representations of the crop’s development are very useful,” he said. “The app enables us to provide critical information to customers on the progress and quality of the crop we are growing for them. This in turn makes them more confident in what we are doing. “That can be the difference between having a contract for next year and year after and the customer deciding to put their contract elsewhere.” Alex McNair: 07917 077024 alex.mcnair@ crop4sight.com Fiona Law-Eadie: 07703 607232 fiona.law-eadie@ crop4sight.com Helen Breakwell: 07590 428466 helen.breakwell@ crop4sight.com Contact the team: Visit us at BP2021 Stand 118 www.crop4sight.com