Potato Review

32 POTATO REVIEW JANUARY/FEBRUARY 2023 BECOME A MEMBER TODAY E-mail: info@gb-potatoes.co.uk Website: https://www.gb-potatoes.co.uk/ Our Aims: • Provide an “Umbrella” organization that supports and coordinates activity that a ects all GB potato supply chains and provides significantly greater impact over an individual or sector working alone • Stimulate and mobilise the GB potato industry to ensure we are able to innovate and have access to funding to allow cross industry collaboration to reduce the risk of the sector fragmenting • Establish an organization that is a trusted and respected voice capable of representing the industry with government and regulators • Ensure the sector has a representative body that supports the industry with suitable horizon scanning capability to manage threats • Establish a structure that supports collaborative work programmes amongst partner groups Key immediate functions: • DEFEND: Stand ready to defend the reputation of the industry when required - Re-instate reputational and crisis management function • SPEAK: Be the single point of industry contact for government, regulators & the media - Coordinated and pro-active support for the industry - Engage on the immediate priority issues a ecting the GB Potato Sector • ENABLE: provide the platform for members to work in partnership on projects of mutual interest - Immediate need to support Blight & Aphid monitoring programmes - Facilitate conversations and ensure e ective applications for available funding to support priority industry need. • KNOW: be aware of cross industry research and development activity, current and historic, to reduce duplication and bring together mutual interest groups. • COMMUNICATE: provide forums for the whole industry to come together to tackle the current challenges ACT NOW TO REPRESENT OUR INDUSTRY!